About
I'm Cliff.
I've been writing software for [X] years. The last few have been mostly AI work — building it, integrating it, and helping teams put it to work. I started this practice because the world doesn't need more agencies. It needs more senior people who'll just sit with you and figure out what you actually need.
I work with small teams: early-stage founders, small business owners, and other consultants who need a senior pair of hands. I build remote, and I'll fly out for the kickoff and for workshops. No dress code. No corporate cadence. No talking down to the people paying the bill.
01
Translate wants into needs.
Your stakeholders will tell you what they think they need. My job is to figure out what they actually need — and tell you the difference, even when it's smaller, cheaper, or faster than what you asked for.
02
Ship working software, fast.
Not slides. Not Figma. Not "architectural recommendations." Real code, in production, that does a real job for real users.
03
AI without the hype.
I'll tell you what's worth using, what's still bad, and why your chatbot idea probably isn't the right move. AI is a power tool. Powerful. Loud. Worth learning.
04
Keep it honest.
If a project should be smaller, cheaper, or not happen at all, that's what I'll tell you. Sometimes the best work I do for a client is talk them out of a feature.